Category-exclusive
One partner per category
We never represent a competing product. Every account, pipeline and relationship we build in your category is yours.
Subsidiary-as-a-Service · Middle East & Africa
The MEA execution engine for category-leading Microsoft Modern Workplace ISVs
We become your regional team: quota, pipeline, partners and contract-to-cash under our own UAE entity. No subsidiary to build. Nothing to pay upfront.
Watch the 1-minute tour~90days to first revenue
$0upfront cost
1:1one partner per category
5GTM functions, run for you
Two category slots open now.
The model
Exclusive both ways.
You give RidgePoint the region. We give you the category. Then we carry the number with you.
Territory-exclusive
One operator for MEA
RidgePoint is your sole operating partner across the region. No parallel direct motion, no channel conflict to manage.
Co-owned quota
We carry the number with you
We set the quota together and own it with you: weekly pipeline, monthly reviews, quarterly planning. Full transparency.
Commercials
- Zero upfront cost
- Revenue share
- Market development funds (MDF)
- Performance bonuses
What we're not
Clarity on what we're not.
✕A multi-vendor platform
One leader per category, not a line item in a portfolio of 50.
✕A reseller or VAR
Resellers add a margin across dozens of vendors. We run one exclusive motion per category.
✕A GTM consultancy
We don't advise and leave. We embed, execute and own the revenue outcome.
✕A passive investor
We invest operations and commercial effort, focused on building your revenue.
✕An employer of record
We can hire in-region talent on our payroll, but we own the commercial motion, not just the headcount.
✕A regional HQ builder
We don't set up your subsidiary. We are the infrastructure: entity, operations and commercial engine.
The portfolio
Eight categories. One leader each.
Two layers of the Microsoft Modern Workplace estate, Experience and Control, with an AI and Copilot angle in every category. It's a shortlist, not a catalogue.
Experience layerHow people get and use their tools
App Experience & Delivery
Unified app catalogue, self-service delivery and a seamless user experience.
Recast SoftwareBusiness Orchestration & Automation
Process automation, workflow orchestration and forms.
Employee Experience Platform
Internal comms, intranet and employee engagement.
Digital Adoption
In-app guidance and adoption analytics across Microsoft 365 and business apps.
Control layerHow IT runs, governs and secures the estate
IT Ops & Endpoint Management
Endpoint management, patching and day-to-day IT operations.
Recast SoftwareM365 Governance & Access
Permissions, identities, access control and Copilot readiness.
Compliance & Risk
Data lifecycle, records retention and regulatory compliance.
AI Policy & Controls
Prompt and data boundaries, usage policies and auditability.
AI enablement, in every slotAI readiness and risk controls · AI visibility and audit · AI automation and remediation
Live, with Recast Software as anchor partnerRecruiting nowTiming set by market readiness
Apply for an open slotHow we run it
Enter. Expand. Scale.
A full in-region go-to-market function, delivered as a service. Five functions, one team, one number.
- 01
Market entry & positioning
Localise the value proposition and establish your presence across MEA.
- 02
Demand & pipeline
Account-based marketing and business development that build a qualified pipeline.
- 03
Enterprise sales & deal desk
A dedicated in-region team that runs and closes large deals.
- 04
Partner motion & scale
Recruit, enable and manage a regional channel of resellers and service providers.
- 05
Local operations
Contracting, invoicing and collections under our own entity.
Contract to cash, handled locally. You never need a regional entity.
Fit
Built for category leaders ready to commit to the region.
Who we partner with
- A Microsoft-aligned category leader, recognised by analysts and customers and enterprise-ready.
- Proven product-market fit and a partner programme already in place.
- Ready to co-invest: market development funds and a monthly enablement cadence.
What you provide
- Pricing guardrails and an exception path.
- Tier-2 and Tier-3 escalation with named contacts.
- Marketing support: co-branded assets, case studies, PR approvals and webinar participation.
- Enablement: assets, a demo environment, roadmap sync and a security and compliance pack.
Not a fit yet? Start with First Ledge.
Outside the Microsoft ecosystem, below the scale bar, or not ready to give up the region? First Ledge by RidgePoint runs account-based marketing and local reps for any B2B tech category, by the month, with prices on the page. We don't take vendors that compete with a portfolio partner, here or at First Ledge.
First Ledge gets you in. RidgePoint keeps you there.
Founder
Run by an operator who has done it before.
Ayman El-HattabFounder, RidgePoint
Ayman scaled Nintex in the Middle East & Africa from zero into its best-performing market globally. RidgePoint packages that playbook for the next category leaders entering the region.
1→50team built at Nintex MEA
40xrevenue growth
120+markets covered from the MEA hub
7x Microsoft MVP2x Microsoft Regional DirectorCertified Revenue Architect20+ years in tech GTM
“He built the business from a small team into the best performing, highest growth market globally.”
“More than doubled the emerging markets business and made it the most successful part of our EMEA operation.”
Book a partner call
Ready to own a category in MEA?
Two category slots are open now: Business Orchestration & Automation and M365 Governance & Access. Tell us about your product and we'll set up a call.